The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Three toys have joined the ranks of some of our favorites in the National Toy Hall of Fame. Here's which ones won the ...

ROCHESTER, N.Y. -- My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ...

Predictions are in for the most in-demand toys this Christmas. The DreamToys top 20 list was selected by an independent panel ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

G.I. Joe is a truly iconic comic book title dating back to its action-figure-inspired debut at Marvel Comics in ... There is ...

A NeeDoh Nice Cube — the holiday's most popular sensory fidget toy that reviewers say lives up to the hype. It has a weighted ...

From a skit on CS Lewis to a flash mob of gnomes and the annual outing of a plucky carrot - this year's seasonal adverts are ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.