“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

Why did you choose a career in copywriting, and how did you get into it? I didn’t choose a career as a copywriter, it was more something I fell into naturally. I’d always been good at writing, but I ...

Are you a Made in Italy brand ready to bring your magic to the English-speaking (or international) market? Translation is one option, but often that’s not enough if you really want to make an impact ...

Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about themselves first and ...