With the fate of the digital advertising industry hanging in the balance, understanding its background and potential ...

In 2006, Indian actor Pankaj Tripathi found himself in a role that was new to him—not as a film star, but as a full-time father. His wife was the primary breadwinner, and with fewer roles coming his ...

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The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.

Home solutions provider Welspun launched its latest campaign featuring its brand ambassador, actor Akshay Kumar. Celebrating ...

At the sixth annual Snap Partner Summit, held on 17 September 2024, Snap Inc. unveiled a series of developments poised to reshape its engagement with creators and users alike. The event, which brought ...

From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.

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With a brand value of $49.7 billion, Tata Consultancy Services (TCS) has retained its leader position as India’s most ...