The 2024 Irish Audio Report, which deep dives into Ireland’s audio habits, was carried out by Ipsos B&A and on hand to ...

The new campaign is called ‘The Gas Part ’and aims to clarify that, although the company is called Flogas, it also offers electricity, solar and other solutions to customers. The AV, which features a ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home With the dawn of 2025, many Irish ...

The latest wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 9 th -15 th October 2024 and shows that ...

BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.” The campaign, which is going out through TV, digital and social, aims to show how the festive season ...

With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

To announce the grand opening of its first-ever destination store in the heart of Cork city, Posterplan, the Out-of-Home (OOH) agency, teamed up with Boots, Essencemediacom and Collectiv Marketing to ...

Radio listenership in Ireland continues to hold strong with the average daily audience standing at just over 3.4m according to the latest JNLR figures published by Ipsos B&A and Radiocentre Ireland.

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home. OOH advertising is a key driver of brand success, but like all forms of media, its true value is only revealed ...