Gen Z, second largest generation of potential buyers, is tech-savvy connected, yet they prioritize authenticity and personal ...

A post about a 26-year-old man questioning whether he was wrong for not inviting his mother to his upcoming wedding has gone ...

For years, Gen Z has been either derided or praised for supposedly being “woke.” Its members have been called snowflakes, ...

Y2K fashion trends have gained traction on social media in recent years, especially among Gen Z. But not all trends from the ...

Parents across the country are thinking about how to raise Gen Alpha boys with more empathy and emotional intelligence.

The main difference is that they're not getting their media from traditional formats like linear television and theatrical ...

Returning home from work by 5:30 p.m., washing away the ills of the day with a 19-minute shower, scarfing down copious snacks ...

Gen Z is harnessing the power of social media in a difficult job market, attempting to stand out from the crowd by submitting ...

The creativity crisis is also alienating Gen-Z shoppers, many now in their 20s, the study found. The result is the luxury market has shrunk by 50 million customers, to an estimated 250 million to 360 ...

Young men showed one of the most dramatic shifts toward Donald Trump in this year's election. But with rightward shifts among ...

As young men have swung right, joining 4B for some is a way to take back power after feeling wronged or abandoned by the men in their lives, those who voted for a sexual abuser.

Think your favorite song is safe from AI? Think again. AI song covers are affecting the music industry, causing financial ...