Foot Locker, long reliant on Nike for the bulk of it revenue, is winning over other brands as it transforms its sprawling ...

For every great moment this season, Caitlin Clark wore eye-catching Nike Kobe basketball shoes, whether it was a coveted ...

Nike made major waves earlier this year when they won the bidding war for rookie sensation Caitlin Clark, signing her to an eight-year, $28 million endorsement ...

Wilson broke multiple WNBA records en route to her MVP nod, including the single-season scoring record and the single-season ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Womens National Basketball Association Playoffs Game 1 - Chicago Sky v New York Liberty Betnijah Laney (44 New York Liberty) is helped up by teammates during the WNBA, Basketball Damen, USA playoffs ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

On June 27th, Nike chief executive John Donahoe presided over one of the bleakest earnings calls in the history of the ...

Nike CEO John Donahoe is out, the latest in a series of high profile retail executives exits as consumers become more ...

Nike Inc. ousted beleaguered chief executive John Donahoe, bringing longtime executive Elliott Hill out of retirement in a bid to return the struggling athletic brand to its glory days.

Saudi Arabia’s Fashion Commission signed a memorandum of understanding with adidas to support young Saudi designers and ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...