Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
A pair of Air Jordan XIIIs worn by Michael Jordan during the 1998 NBA Finals is expected to sell for as much as $4m Michael Jordan's "Last Dance" game shoes are set to break the record for most ...
These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.
In episode 5 of ESPN's popular docuseries "The Last Dance," the legend of the shoe deal Michael Jordan signed with Nike is examined. And looking back, director Jason Hehir still can't believe one ...