Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Michael Jordan’s Bulls jersey from the 1996-1997 season fetched the top price, selling for $4.7 million. And the American flag he used in the 1992 Olympics medals ceremony to cover his Reebok logo ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

Basketball is as ingrained ... film tells the story of how Michael Jordan became the most marketable athlete of the 20th ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.