Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Priced at $200, the Nike Jordan Jumpman Jack TR Travis Scott “dark mocha” sneakers come in men’s and women’s sizes and are ...

As promised, Travis Scott, Nike, and Jordan Brand have big plans for ComplexCon in Las Vegas this weekend. In addition to ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Three more young students are going to the Ateneo de Manila University on a full ride, under the Jordan Wings Scholars ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

Former Eldorado superstar Bella Hines has "agreed to a multi-year deal with Jordan Brand, reports Mat Issa, an NBA writer and contributor to Forbes.com. "Bella is the only active high school player ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...