For years, Gen Z has been either derided or praised for supposedly being “woke.” Its members have been called snowflakes, ...

As sales of new timepieces decline, younger buyers priced out of more expensive assets are showing an appetite for value ...

Banks must embrace the challenge of engaging with Gen Z through innovative approaches to traditional banking. Roman Eloshvili ...

The survey showed that 19% of 16 to 24-year-olds, “often” or “always” feel lonely — three times higher than the 65 to 74 age group, where the figure was only 6 percent. Just 14% of 16 to 24-year-olds ...

On social media, pathologies abound. Users are neurodivergent, autistic, or suffering from trauma. They are experiencing trauma dumping, codependency, and gaslighting.

There is strong demand for motorcycles in the country of more than 1.4 billion people, and local automakers with cheap ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Theories surrounding Gen-Z’s lack of enthusiasm and interest in watching sports vary. Emory’s study claims “poor interest in ...

Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

“Gen z gotta be the worst generation of all time,” wrote one aggrieved Kamala backer on Twitter, in the aftermath of her ...

A new study reveals a troubling paradox for Generation Z in the United Kingdom: even after successfully navigating the job ...