There's little that separates the Fujifilm Instax mini Evo and the Leica Sofort 2 — and one of those is a massive price ...

Fujifilm has created a dinky and decent-value video-focused alternative to its X-T30 II – the X-M5 could be one of the best ...

So it seemed like the most obvious decision in the world that Fujifilm – which is not only one of the OG film camera makers, ...

Ricoh could launch the latest model in its popular line of premium compact cameras, a would-be named Ricoh GR IV, as soon as ...

Reviewing the new Fujifilm camera: the best of both worlds As I traipse across London Bridge, burdened like a packhorse, I ...

Our photo engineering team builds special equipment for Nat Geo photographers on assignment. These cameras impressed them the ...

In August, Fujifilm released a new limited-edition version of the popular Instax Mini Evo to celebrate the 90th anniversary of the company. The instant camera was very well received and pre-orders of ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a ...

The lightest model in the current X Series line-up, the FUJIFILM X-M5 is a new camera designed for content creators on the go. FUJIFILM recently announced the launch of the latest mirrorless digital ...

Fujifilm saw its revenue increase by 9.1% year-on-year in its first half, mainly due to strong sales in its Electronics and ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...