Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.” ...

Why did you choose a career in copywriting, and how did you get into it? I didn’t choose a career as a copywriter, it was more something I fell into naturally. I’d always been good at writing, but I ...

Overview: We’re seeking a culturally aware Russian-speaking Creative Copywriter to bring engaging ideas and impactful messaging to our team. This role involves transforming strategic briefs into ...

Are you a Made in Italy brand ready to bring your magic to the English-speaking (or international) market? Translation is one option, but often that’s not enough if you really want to make an impact ...

Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about themselves first and ...

The project included all web pages except for blog content and current listings: ...