One of Paul’s partners in his brand men’s care W, “Suga,” Sean O’Malley, was fighting at Noche UFC, which the YouTuber turned pro boxer decided he wanted to sneak into. He did so by putting on heavy makeup and looking completely different.

During the promotion of the Callum Walsh vs. Przemysaw Runowski fight in Ireland, White teased that big news related to boxing is on the way. Insider Rick Glaser has reported that

Dana White has always thrived on pushing boundaries and redefining what's possible. The most recent UFC fight, at the Sphere is a Master Class in Risk Taking

Jake Paul wore a disguise to UFC 306 at Sphere on Saturday, but promotion CEO Dana White says it was all for not. Paul posted a video of himself putting on a fake beard, wig, flannel shirt, and sungla

Jake Paul can leave his disguise at home the next time he wants to attend a UFC event. This past weekend, the social influencer-turned-boxing enthusiast posted a video claiming he had to sneak into UFC 306 at Sphere in Las Vegas wearing a wig,

Jake Paul went viral for wearing a disguise so that he could attend Noche UFC at The Sphere in Las Vegas. Dana White was asked about it on Tuesday at The Apex.

Dana White had no idea that Sean O’Malley was going into his second bantamweight title defense with an injury. Set to headline one of the biggest combat sports events of all time, ‘Sugar’ was tasked with taking out top-raked contender Merab Dvalishvili in the Noche UFC headliner at Sphere in Las Vegas.