Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ingrained in him as the son of a single mom in a working class Texas neighborhood.

NIKE, Inc. (NYSE) has appointed Elliott Hill as President and Chief Executive Officer, effective October 14, 2024. Hill, who will also join the NIKE Board of Directors and the Executive Committee, succeeds John Donahoe,

Nike's new CEO is expected to double down on the company's efforts to repair relations with retailers to energize sales, reversing a strategy under outgoing chief John Donahoe that focused on selling directly through its stores and website.