Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google is trying to be more transparent about whether a piece of content was created or modified using generative AI (GAI) tools. After joining the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member earlier this year,

Google is also integrating the technical standard into its advertising systems. Laurie Richardson, the company’s vice president of trust and safety, detailed in a blog post that the goal is to support the enforcement of advertising policies. C2PA support will start rolling out to Google’s ad and search systems in the coming months.

Google is taking the first step among key players, integrating the C2PA's new 2.1 standard into products like Google Search and eventually Google Ads (the "About This Image" promp

Google will soon roll out a set of features on Google Search that will enable users to identify if an image has been created or modified using artificial intelligence (AI)-based tools. The company today announced that in the coming months,

Google is taking steps to address one of the main concerns in the AI era. The use of manipulated images for malicious purposes has been on the radar of companies for a while now. Now, Google is taking a new step towards transparency in the use of generative AI.