Mattel apologies for casting an unintentional spell on its Wicked merch.

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

At long last, eager fans of Wicked are closing in on their chance to see the screen adaptation for themselves, but the premiere in Los Angeles over the weekend didn’t come without its share of controversy. To be fair, the controversy doesn’t surround ...

Recall incoming? Stickers over the website? What are the odds these boxes end up being worth anything?’ one person posted

Mattel has been forced to issue an apology after an extremely NSFW website got printed on the box of the new Wicked dolls.

A typographical error on the boxes has wrapped the toy company in a major controversy, stating that it will take "immediate actions to remedy it". Social media was buzzing this weekend after several users noticed the glaring mistake made by the American toy company Mattel on the packaging of its new doll inspired by the main character of the movie Wicked.