Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Amazon’s AI-powered shopping assistant Rufus launches throughout Europe. It’s still in beta, though should roll out to most ...

Amazon Q Developer, Amazon Web Services Inc.’s artificial intelligence software development assistant, today announced ...

Amazon’s Rufus is clearly modelled and trained to be a shopping-first AI chatbot, where it would browse the expansive ...

Amazon also recently debuted AI shopping guides for consumers, which help customers to find products, he said, as well as an ...

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...