Durand is a city in and the county seat of Pepin County, Wisconsin, United States. Situated on the banks of the Chippewa River approximately 1…Durand is a city in and the county seat of Pepin County, Wisconsin, United States. Situated on the banks of the Chippewa River approximately 15 miles from its confluence with the Mississippi River, the city borders the Town of Durand. The population was 1,854 at the 2020 census.